All for Fall All Week Long

Modern Gentlement’s Quartet plays as attendees begin to file into Il Fornaio
for the All for Fall Benefit Bash.

Pacific Place kicked off their five-day All for Fall customer celebration event tonight with the Benefit Bash to raise money for Ronald McDonald House Charities. The event series, which includes a gourmet taste-off, art and fashion shows, and an autograph signing for sports fans, also includes a huge number of discounts, giveaways and door prizes (listed here) that benefit both shoppers and charities.

Tonight’s event was attended by over 100 people, and organizers from the Western Washington & Alaska Ronald McDonald House Charities hoped to raise enough to fund housing for families of seriously ill children being treated at Seattle Children’s Hospital. It costs $80 a night for families to stay at the house, but families are only asked to pay $20 a night, and no one is turned away because of an inability to pay- less than half of the families staying at the house in Seattle pay any portion of the cost of housing. Seattle’s Ronald McDonald House is the third largest in the nation and hosts 80 families each night.

This is the first year that Pacific Place has offered the customer appreciation events for multiple days, according to Lynn Beck, Pacific Place General Manager. The change in format benefits both customers and retailers by driving business to Pacific Place, giving deep discounts to customers, and raising funds for both Ronald McDonald House and America SCORES Seattle, who will be hosting a photo and autograph session with Seattle Sounders players on Sunday, Sept. 20th. The multi-day event came in part through brainstorming between the various retailers who are major sponsors of the events, including Il Fornaio, Something Silver, United Colors of Benetton, MaxMara and Twist.

“It’s a great way to reward Pacific Place’s clients,” said Cullen Tavelli, Twist’s store manager. “The new format allows everyone to enjoy the benefits of the event. By making it a five-day event, it gives a lot more people the opportunity to attend… The management really listened to their tenants, and we wanted to support them with this event; and we can’t help but want to support [Ronald McDonald House]- we think they’re a great charity.”

Twist is giving away a blown-glass piece by Viscosity during the event, while Helly Hansen is giving away fleeces to the first 125 guests who mention the promotion. MaxMara is giving away a handbag, and other retailers are offering complimentary yoga classes, massages, consultations with personal stylists or personal shoppers, and Trophy cupcakes(!). A significant number of retailers are offering 10-20 percent discounts on purchases for the next five days as well, so if you’ve been lusting after a cellphone accessory or a Benetton cardigan, you might want to head over to Pacific Place before Sunday.

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