I Came, I Zaw, I Blogged

I have been walking by the pizza place called ‘Zaw for months now on my way to the Capitol Hill Trader Joe’s, and it is now open. While under construction, the windows were plastered with such groan-inducing slogans as, “Remember when that cool kid moved in on your block? That’s what ‘Zaw is.” (Or something like that.) Everything about it pre-opening tempted me to go into snark overload the likes of which the world of blogging has never seen. HOWEVER, I am just going to try* to present the facts and let you, dear reader, add your well-reasoned thoughts to the comments:

They describe ‘Zaw as “pizza in the raw” (the concept formerly known as “take and bake”)
They use Bob’s Red Mill organic white and wheat flour, and they make a limited amount of a gluten-free dough as well
They will add freshly-ground flax seed to your dough
They sell growlers-to-go for beer
The beers and wines are local and, in some instances, organic
They strive to make pizzas with S.O.U.L. (that’s Seasonal, Organic, Unique, and Local)
They call their Italian flatbread starter an “appeti’zaw” and have pizzas and salads named “The Arizawna”, “The Vietzawm” and “The Caezaw Salad”
They offer delivery via bicycle

So what do you think of the concept? Is it an idea that sounds intriguing enough that you will give it a whirl? Will the overlords at metblogs reach into their vast, deep, pockets to reimburse me for a pizza (I mean, ‘zaw) and a growler?

1424 E. Pine St. (at 15th)

*Whenever someone says they will “try” to do something, I can’t help but remember an episode of The Simpsons where Marge asks Bart, “Promise me you’ll try to behave?” Bart’s respsonse: “I can’t promise to try, but I promise I’ll try to try”

9 Comments so far

  1. wesa on September 23rd, 2008 @ 5:47 pm

    I’ve been waiting for this place to open for ages, but didn’t realize the extent of the concept. Can’t wait to give it a go…maybe this Saturday. Thanks for the writeup!

  2. Beth (sea_beth2) on September 23rd, 2008 @ 6:24 pm

    Intriguing, for sure, and I would definitely give it a whirl if it were in my neck of the woods. But their marketing leaves something to be desired, for sure. Appeti-zaw??? Gag me with a spoon. If they just called it an appetizer, I’d be more likely to try it out, I think. But I don’t go to Cap Hill to get food (take-and-bake, take-out, groceries, etc.), so I’m probably not their target market. And they do sound like they have a good concept, despite the made-up words.

  3. yayunicorns on September 23rd, 2008 @ 7:45 pm

    hmmm, i think i’m confused by this place. is it like one of those fondue joints where you do all the work and pay them for the hot plate? or is it like fuddruckers where you add everything and they cook it for you? is this a restaurant or just a pizza store?

    i guess i’ll have to check it out just to see for myself, but i think i much rather buy the dough at trader joe’s and put my fresh veggies from my csa on top of it. easier, more fun to make and maybe even cheaper.

  4. matt0the0engineer on September 24th, 2008 @ 9:59 am

    I’ve always thought Papa Murphy’s was a great business strategy: almost no overhead, no ovens – can be any any cheap strip mall space, cheap ingredients, low skill employees… The result being an inexpensive pizza yet high profit potential. It sounds like they’re copying the strategy, but making the ingredients higher quality. This will eat into their operating expenses, but will fit the market better and will allow them to charge more.

    I’ll certainly go there the next time I get a take and bake (rarely, but it happens).

  5. samantha on September 24th, 2008 @ 10:34 am

    I like the idea, but the cutesy names for things make me cringe so badly that I probably won’t ever go there.

  6. jameson on September 24th, 2008 @ 12:47 pm


    Yes, it’s like going to a place that has "appe-teasers". I think their slogan should be: "It’s ‘zaw-l good."

  7. Zee Grega (zeegrega) on September 24th, 2008 @ 1:24 pm

    Samantha and I have similar feelings except that you can remove the "probably" for me. I’m willing to suffer a bit of cutesyness for the sake of my food–like the way MAD Pizza is "committed" to their food–but this has overwhelmed my cutesy threshold.

  8. donte on September 25th, 2008 @ 1:14 am

    i only live three blocks away, but delivery by bike might get me to forego the short walk once the rain starts.

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