Xbox 360 Live Pitch

As you’re probably aware of by now, Microsoft’s Xbox will be the primary sponsor of the Seattle Sounders FC MLS franchise. As part of this sponsorship, they’ll be making some adjustments to Qwest Field. The plan is to close off the upper decks leaving roughly 24,000 seats available to fans in the lower bowl and north and south endzones. Additionally, they’ll be covering the upper bowl and Hawk’s Nest (remember when the M’s did the same thing at the Kingdome?). Here’s an artist’s rendering of what the new Xbox Live 360 Pitch will look like on match days.

Xbox 360 Live Pitch
photo courtesy of Associated Press/Seattle Sounders FC

4 Comments so far

  1. chau on May 30th, 2008 @ 11:41 am

    so let me get this straight, i pay money to watch the game and in turn microsoft gets to bludgeon me to death with their advertising?

    so i’m paying for them to advertise to me? wow, that sounds like a great deal!

    "I went to a giant corporate advertising orgy and a soccer game broke out."

    thanks microsoft.

  2. Ryan (ryanhealy) on May 30th, 2008 @ 11:48 am

    Welcome to the world of professional soccer. I don’t mind it, actually. The European teams become synonymous with their sponsors — you really can’t separate the two. It’s also less ADD-riddled. I would much prefer a singular sponsor for the Mariners instead of, "This at-bat brought to you by Oh Boy! Oberto Beef Jerky. It’s a called strike. As always, the first strike of each at-bat is brought to you by Korum Ford. The next pitch is low and away for ball 1. That ball was brought to you by All-Star Auto Glass…”


  3. jessejb on May 30th, 2008 @ 4:22 pm

    These advertisements do not fit within the context of the community! They are blocking my views and ruining my property values!

    That was my provincial-style seattlite impression!

  4. gecko on May 31st, 2008 @ 12:07 pm

    The Seattle Storm cover the upper deck of Key Arena during most games too. I don’t think they have huge ads on the covers though.

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