rebranding folklife?


Apparently, some people are concerned that the Northwest Folklife Festival has an image problem:

  • yesterday: “Folklife: Not just for hippies anymore” [UW Daily]
  • today: “Folklife–It’s Not Just Dirty Hippies” [seattlest]

    Which is sort of like saying: The ocean — not just for salt water! or Crack dens — not just for addicts! Anyway, I don’t think it’s the fear of not being hippie enough that keeps Folklife avoiders away (or dragged to Seattle Center), it’s the hippie density and likelihood of tripping and falling into a drum circle never to return.

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