campus adwatch: UW Daily

the new trend

Originally uploaded by joshc.

This ad, from today’s issue of the Daily, seemed especially poorly targeted. Attempting to recruit undergrads into military service with the oh-so-catchy tagline “Camo is the new trend!” it features a not-exactly-happy looking woman wearing local recruiter Captian Schossow’s idea of a stylish cap.

Without getting too much into our feelings about the current military-industrial complex and its application to world affairs, let’s just say that we can’t imagine this promotion not falling flat. While we might be disappointed by how the embarrasingly bad slogan ignores the seriousness of the work performed by our armed forces, we’re mostly just surprised that the ad wizards at the USMC couldn’t come up with anything more compelling in this era of troop shortages.

Anyway, what ever happened to the beret? We thought that it was the up-and-coming style of military headwear.

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