Text by Stan. Photographs by Peter Leonard.
The combination of Seattle and coffee has become just a little trite; however, that doesn’t make it less true. With a café on every corner, and a populace that appears to have travel tumblers welded to their hands, over the past 20 years the latte has become as emblematic of Seattle as the Space Needle or apples.
Part of the blame rightly belongs to “the little coffee show that could,” Seattle’s Coffee Fest. Coffee Fest is exactly what it sounds like, a three day exposition dedicated to all things caffeinated. Founded in 1992 as a consumer coffee show with just 65 exhibitors and 2500 attendees, Coffee Fest is one of the fastest growing trade shows in the US, hosting 400+ exhibit booths and packing venues in Las Vegas and Chicago, as well as Seattle. This year, Coffee Fest will make the jump to an international trade show, premiering in Hong Kong, November 7-9th.
What makes these hometown heroes so special? Unlike many trade shows, Coffee Fest continues to welcome members of the general public: for just $40 any Tom, Jenny, or Pat can spend three days sampling coffee, tea, chocolate, and pastries, swoon over high-end espresso machines, boggle over the newest and strangest devices designed to extract caffeine from a humble bean, or watch master baristas battle it out in the Free-Pour Latte Art Competition, fighting for a grand prize of $5000.
This year’s Seattle show is, sadly, over, but while it was here local and international businesses got to strut their stuff for crowds of attendees. Coffee Fest is the show to attend if you own, or want to own, a coffee business. Larger companies, like Starbuck’s and Tully’s, might send a few product managers to see what’s hip and new, but the show is focused on the needs of single café, coffee cart, and local chain proprietors. Everything you would need to get your business off the ground can be found, and purchased at attractive show discount, in one place.
Café D’Arte has been exhibiting at Coffee Fest since the beginning, according to Peyton Woodruff, whose double-heart cappuccino art can be found on You Tube. Peyton, and half a dozen other exhibitors, plied attendees with freshly pulled drinks– including our photographer, Peter, who was catching a flight to Boston after the show. Peter pronounced his latte “good,” but was far more excited about the Zoka Coffee Roaster & Tea Company booth.
At Caffe Vita’s exhibit, Heather Ruiz demonstrated a cold-brew siphon pot that produces a beverage as smooth as ice-cream. At 6 hours to brew a pot, or 43 drips per minute, the siphon pot is a dramatic contrast to the 20 second shots that are typical in the espresso industry. The siphon pot itself looks like something out of a steampunk novel: sexy, but not very practical for your average home brewer.
Coffee Fest offers something for just about everyone… as long as everyone drinks coffee, and at Coffee Fest, everyone does. Coffee Fest will be back in Seattle the weekend of September 25th-27th, 2009, so mark your calendar.