Sea Tac taxis, Vern Fonk

I’m reading the daily update I get from the Puget Sound Business Journal because I’m interested in why SeaTac taxi drivers are suing the Port of Seattle of Seattle (STITA claims that the Port’s awarding of a new airport contract to Yellow Cab violates state law) when I notice that the next story is entitled Vern Fonk insurance agency sold to N.Y. firm.

If you’ve ever watched TV or listened to the radio in the Seattle metro area, you’ve seen/heard the “Honk for Vern Fonk” ads. Some people think they’re horrible. Some people think they’re adorable. Some people think they’re both, but it’s rare that you’ll meet anyone who has no opinion of them at all. Vern Fonk wasn’t the first company to use advertising that attracts and repels in almost equal measures, but those Vern Fonk ads have been part of the local landscape for a long, long time and it would be weird to imagine a world without them. Per the PSBJ piece, the head of marketing who created the ad campaign will remain the head of marketing, so they’re probably safe for now. The new owner, Confie Seguros of New York focuses on insuring Hispanic customers and hopes to expand this base in Washington through the purchase of Vern Fonk and perhaps other agencies to come.

Hmm. How do you say “honk” in Spanish?

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