Comments on: The “New” Starbucks Experience: Open Thread

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By: cabbala

cabbala — Tue, 01 Sep 2009 13:30:44 +0000

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By: Sophia Katt

Sophia Katt — Sat, 29 Aug 2009 14:33:18 +0000

I think stalking all the coffee shops on 15th E. for two months and then slavishly copying them while painting a sentence on the door saying that their re-branded shop is “inspired by Starbucks” is a crock.

And they only started doing this when McDonald’s and Dunkin’ Donuts ate up their large ubiquitous coffee shop margins producing coffee just as bad as Starbuck’s at lower prices. As far as I’m concerned this is just a margin grab from the little guys who don’t have the deep pockets to fight back. I won’t buy at the Fauxbucks on 15th, and I certainly won’t buy at the Fauxbucks on Roy.

By: Sean Bonner

Sean Bonner — Fri, 28 Aug 2009 20:45:19 +0000

I’m with holding judgment until I actually get to see one but if it ups the quality of the coffee they are serving them I’m all for it. I too agree that the greatest value for someone like me who travels all the time is that it’s really consistent and I know exactly what I’m getting anywhere in the world before I order it which can’t be said for random local shops – that said if I can get the insider info about which random local shops are super good I’d much rather go to one of those. Unfortunately there is a lot of bad coffee out there.

By: josh

josh — Fri, 28 Aug 2009 20:24:20 +0000

I think it’s a bit of a weird and mildly clumsy experiment, but I can’t get too angry about a big company trying to go back to pulling shots by hand, ditching the icecachinos, turning down the fluorescents, and working with local vendors for foods.

As far as I can tell, having a bunch of cafes near each other hasn’t been harmful in Seattle; so I suspect that this will only help North Broadway and not hurt Joe Bar (or Starbucks or Vivace or Bhima or Dilettante or …)

By: SP

SP — Fri, 28 Aug 2009 19:20:16 +0000

AGREED! I credit Starbucks and its innovative staff for coming up with feasible ideas for re-inventing the Starbucks image, but I think the re-branding in general is rather silly, especially if the product is the same. Now, if these re-branded shops are serving different versions of Starbucks coffee, then perhaps it makes sense.
Another gripe I have with this re-branding strategy is why all of these new shops appear in Capitol Hill. Why not expand to other neighborhoods of Seattle?