The “New” Starbucks Experience: Open Thread
On the heels of 15th Avenue Coffee and Tea, comes the news that Starbucks is planning another “neighborhood” coffee shop called Roy Street Coffee and Tea to open this fall.
Now, I’ll be honest. I don’t really like Starbucks’ coffee. However, I never really had a problem with the company. They have done a lot for the coffee culture in this country and I believe they are part of the reason that coffee shops (in general) have a much higher success rate as businesses than restaurants.
Plus, no matter how many Starbucks there are in this city, the small independent coffee shops are doing quite well. So I certainly don’t see them as a big evil corporation. From what I’ve read, they try to do good and working there is a pretty good experience (unless of course, you were one of the many they laid off over the past two years).
However, this whole rebranding just doesn’t sit well with me. It feels like they are trying to be something they aren’t. I’m all for their baristas pulling shots by hand again and trying new things (like the pour over brew), but why not just embrace the fact that they’re Stabucks? They are the big giant coffee shop with the green sign and the modest siren on the door. They are the ubiquitous coffee shop. The one I can find in every town I visit, and I can always expect pretty much the same thing.
I know when I go to Dallas for a trade show, without a car, that I can find predictable coffee in the Starbucks in the hotel. I know that I will pay a reasonable amount for it, and that I will get what I expect.
I guess I just wish they would stick to what made them popular in the first place.
But that’s just me. What do you think?