When Life Hands You Lemons
Tomorrow, do not be surprised if you run into a walking, talking lemon that will be wandering Downtown. This lemon will be promoting Worktank‘s “Embrace the Lemon” campaign, whose goal is to promote pragmatic optimism.
This innovative campaign seeks to leverage the abundance of lemons in the public psyche to “make lemonade” on an unprecedented scale, creating a community of optimism to turn things around and drive positive change.
Pragmatic optimism (link not related to Worktank) promotes the idea that most of the time in life, the good outweighs the bad. A good summary of how this concept came about comes from a comment in that link: “Because many people do not deal with truly bad events on a regular basis, it is easy for them to adopt a false sense that ordinary circumstances or events are somehow bad.”
You can find the Lemon wandering around the metro bus tunnels starting at King Street Station from 7:00 a.m. to10:00 a.m., at Westlake Center and Pike Place Market from 11:00 a.m. to 3:00 p.m., and outside Safeco Field prior to the Mariner’s game from 4:00 p.m. to 7:00 p.m. Stop by and say hi, share some lemons-to-lemonade stories, maybe take photos and drop them in our Flickr pool.