Afternoon Starbucks, now smaller and 100% more caffeinated

It seems like we can’t go more than a few hours without news of layoffs these days. Today it was another 6,700 jobs and another 300 under performing stores from Starbucks.

On the (somewhat) positive side, CEO Howard Schultz will take a massive paycut (from 1.2 million in 2008 to 10K in 2009). Now, while I don’t really expect that paycut to result in him ‘sharing the pain’ with his laid off employees, it’s at least a good faith step for him to take and I applaud the effort.

In other interesting Starbucks cost-cutting news, they are eliminating the constant brewing of decaf coffee from their stores after the noon hour. Apparently this will result in a $400 million savings by September. Don’t worry, you can still get your decaf coffee, you’ll just have to wait the 4 minutes it takes for a pot to brew.

Now this move actually surprises me. I don’t drink decaf. I’m lucky that my body doesn’t have a problem with caffeine, even if I have it right before bed. But I do know people who can’t tolerate the caffeine, and for most of those people, it’s a lot more important for them to have decaf after noon than it is before. So I’d actually expect Starbucks to sell a higher percentage of decaf coffee AFTER noon than before.

It’s no secret that I prefer the small, independent coffee shops to Starbucks. But regardless of my coffee choices, I still feel badly for Starbucks employees. Here’s hoping they all land on their feet.

3 Comments so far

  1. marinamartin on January 28th, 2009 @ 9:25 pm

    I will never understand decaf coffee.

  2. Patricia Eddy (patriciaeddy) on January 28th, 2009 @ 9:26 pm

    Heh. Me either.

  3. deckard1982 on January 29th, 2009 @ 6:14 pm

    I was at a Starbucks today. The person in front of me in line asked if they were going to be open next week.

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