new era: vivanno

new era
photo by joshc [flickr]

Today Starbucks introduces a new gateway drug blended beverage out into the world. Departing from coffee-based heritage (again), Vivanno introduces and new Italianate name and aims to “nourish” smoothie-style, requiring drinkers to gain energy from things like fruit, whey, and chocolate instead of good old fashioned caffeine. [bizjournals].

Anyone feeling especially well-balanced after trying one of these? Is it really the new Frappucino? Or will it go the ay of Chantico?

2 Comments so far

  1. josh on July 15th, 2008 @ 3:41 pm

    Update: for those liking a taste of espresso in their drink, the signage recommends a shot (+$0.55) in the chocolate-banana version; matcha green tea in the mango-orange-banana version. "energy" is also an option across the board.

  2. victorcrowns on July 17th, 2008 @ 1:06 pm

    this guy is obviously a vivanno fan: http://www.youtube.com/watch?v=oajXKguvJKA


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