As part of their ongoing attempt to reach out to the broadest audience possible to present the finest of films, SIFF has launched a new series called Films4Families. Every other Saturday morning from July through August, SIFF Cinema will be screening a classic film appropriate for the whole family, from kids right on up to grandparents.

Some of the grandparents might’ve been kids themselves when the first film film in the series had its initial release. The Wizard of Oz is one of the most popular movies ever; in fact, it’s fair to say that The Wizard of Oz isn’t just a film, it’s also part of pop culture history. Even those rare few who’ve never seen the film have heard of it and can quote its line and make reference to its plot points. Originally released way back in 1939, The Wizard of Oz continues to charm and enchant people of all ages, including young kids who always seem to manage to look beyond the archaic special effects of the ’30s to discover the sweetness and wonder of its universally-resounding story.

The Wizard of Oz plays this Saturday, July 12, at 10 am.

Upcoming in the series: Willy Wonka & the Chocolate Factory, The Secret Garden, The Neverending Story, The Secret of Roan Inish, and The 5,000 Fingers of Dr. T.