Comments on: Friendly Competition http://seattle.metblogs.com/2008/04/17/friendly-competition/ Mon, 29 Nov 2010 17:32:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: mik http://seattle.metblogs.com/2008/04/17/friendly-competition/comment-page-1/#comment-7387 mik Thu, 17 Apr 2008 23:21:34 +0000 http://seattle.metblogs.com/2008/04/17/friendly-competition/#comment-7387 Personally, I think the slogan should read "Four Bucks is McDumb", just sayin'. Personally, I think the slogan should read "Four Bucks is McDumb", just sayin’.

]]> By: josh http://seattle.metblogs.com/2008/04/17/friendly-competition/comment-page-1/#comment-7384 josh Thu, 17 Apr 2008 23:09:08 +0000 http://seattle.metblogs.com/2008/04/17/friendly-competition/#comment-7384 I saw an amazing commercial for the mclatte last night. The basic premise was: stop pretending to be intelligent / care about culture / have interesting conversations: just get yourself a mclatte and be your own dumb self. I can't find it on youtube yet... I saw an amazing commercial for the mclatte last night. The basic premise was: stop pretending to be intelligent / care about culture / have interesting conversations: just get yourself a mclatte and be your own dumb self.

I can’t find it on youtube yet…

]]> By: Ryan http://seattle.metblogs.com/2008/04/17/friendly-competition/comment-page-1/#comment-7376 Ryan Thu, 17 Apr 2008 18:24:44 +0000 http://seattle.metblogs.com/2008/04/17/friendly-competition/#comment-7376 McDonald's selling espresso is probably the best thing to happen to Starbucks in a long time. 1. It appears to have had the effect of re-focusing Starbucks on the quality of their coffee. 2. It automatically makes null any arguments suggesting Starbucks is the McDonald's of the espresso world. Now, <em>McDonald’s</em> is the McDonald’s of the espresso world. This magically alters (and elevates) their perception in the eyes of consumers. Carrying around a Starbucks cup doesn’t seem so bourgeois anymore. McDonald’s selling espresso is probably the best thing to happen to Starbucks in a long time.

1. It appears to have had the effect of re-focusing Starbucks on the quality of their coffee.
2. It automatically makes null any arguments suggesting Starbucks is the McDonald’s of the espresso world. Now, McDonald’s is the McDonald’s of the espresso world. This magically alters (and elevates) their perception in the eyes of consumers. Carrying around a Starbucks cup doesn’t seem so bourgeois anymore.

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