starbucks to unite nation in simultaneous coffee tasting
Clear your calendar for Tuesday afternoon: Starbucks has a new product that they want you to taste. In a coast-to-coast rollout, culminating in Seattle at the Public Market they’ll be presenting Pike Place Roast to a nation of coffee drinkers thirsty for change:
The Pike Place Roast coffee beans will be hand-scooped, freshly ground, and freshly brewed and served, giving the coffee a consistent, pure taste. To further ensure customers enjoy the freshest, high-quality cup of brewed coffee, stores also will brew smaller batches with a hold time of no more than 30 minutes. Licensed stores in the U.S., as well as Starbucks locations outside the U.S., will also transition to a 30-minute hold time over the coming months.
“Our partners (employees) are excited about bringing back the coffeehouse atmosphere,” said Schultz. “They really like the physical act of scooping and grinding the beans — they like staying close to the coffee. They’ve told us that it makes them feel more in touch with our Company’s core values. And they like that they can offer their loyal customers such an amazingly fresh cup of coffee.” [yahoo]
Show up beginning at 9 EDT for a free eight ounce cup of the new brew; be sure to let us know if they went any easier on the “tastes like burning” this time around.
(via starbucksgossip)
I’m looking forward to the introduction of Pikes Place Roast worldwide. It’s definitely annoying that they change up beans daily; means there is no definitive no-brainer reliable drink. Not [yet] in the United States so won’t get to try it out tomorrow but hopefully standardization will make its way across the Atlantic.
And who knows, it could be of benefit to smaller coffee outlets too, as they can now highlight the variety they serve and the exotic nature of their regular brews.