2007 Trend Index: Seattle likes to blog, text
The Nielsen research group–the firm best known for releasing stats on TV viewership– has released their 2007 Trend Index listings. [#] Alongside lists that chart the top ten best selling DVDs (Happy Feet was #1) and the top ten advertisers by US spending on traditional media (#1 was Proctor & Gamble), Neilsen reports that a whopping 13 percent of the population of the Seattle/Tacoma metropolitan area read or contributed to a blog within the past month which ranks us at #4 on that list of ten. (I am sure there is an explanation why San Francisco/Oakland/San Jose is ranked third when they also only have 13 percent but I don’t see one readily accessible.)
I wonder if the no-texting-while-driving rule will change our #7 standing on the Top 10 US Markets for Text Messaging list next year? Apparently texting is really popular in Texas as Houston and Austin are #1 and 2 on this list.


