dept. of mixed messages : 10-digit dialing

By josh
November 21st, 2007 @ 12:41 PM Uncategorized

Doesn’t it seem odd that the number that Emergency 9-1-1 doesn’t want you to use is the one that’s featured most prominently, in the largest and clearest type, the most times on this PSA campaign on buses?

10digdial.jpg

Or maybe I’m misinterpreting and the woman is flashing the “you are an asshole (for using 9-1-1 for a non-emergency)” rather than the “A-O.K.” hand gesture [wiki].

5 Comments so far

  1. Wendy (unregistered) on November 21st, 2007 @ 3:20 pm

    The worst part is, when you try to use ten-digit dialing within 206, IT DOESN’T WORK!

    I think they could have timed the ad campaign a little better.


  2. Oh Really? (unregistered) on November 21st, 2007 @ 3:28 pm

    What’s even more confusing is that recently the Southwest Precinct had a community meeting to brainstorm how to get the public to dial 911 MORE. It seems some citizens aren’t dialing 911 when they should be. A comment on their faith in SPD?


  3. Emily (unregistered) on November 21st, 2007 @ 4:40 pm

    I love how it’s impossible to read the number you’re supposed to dial, since you’re forced to read it off the man’s hand. I would have thought they would want to put the non-emergency number in big bold letters on the poster, so folks can know what number to call.


  4. andrew (unregistered) on November 21st, 2007 @ 5:59 pm

    I think it’d be more successful if you could easily remember the number. Maybe just change the 10-digit number to something like 811. I think if I were in a near emergency, I’d still dial 911 – how would you find that other number?


  5. Shawn (unregistered) on November 21st, 2007 @ 6:51 pm

    I agree with Andrew. If we can put cheese in the crust of a pizza, we can make dialing a non-emergency police number easier. 922?



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