Amazon Fresh Continues to Expand

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Another new business opens its services to Queen Anne–Amazon Fresh recently announced they’re adding my Seattle neighborhood to their short list of delivery areas.

At the beginning of August, Amazon.com announced its foray into the grocery business with the launch of Amazon Fresh, a grocery delivery service. It began with a limited delivery to Mercer Island only, but now has expanded their delivery services to Bellevue, Kirkland, Capitol Hill and Queen Anne–the most recent addition.

Amazon Fresh offers fresh fruits and vegetables, approximately 14,000 nonperishable grocery store items [#] , and an assortment of organic and specialty (gluten-free, kosher) products. They claim that they’ll deliver these items to you for free with three options:

    1. Schedule a delivery and choose a small, one-hour window for delivery.
    2. Pick-up your order at one of the pick-up locations.
    3. Place an order by 8 p.m., and it will be waiting on your doorstep when you wake up the next morning.

Sounds relatively simple. So, I did a comparison with Safeway online with a few items I buy regularly to see if a huge difference in price exists:

Orowheat Whole Grain Bread: $3.20 Amazon Fresh, $3.49 Safeway
Jenny O Turkey Bacon: $2.84 Amazon Fresh, $2.49 Safeway
Red bell peppers: $0.59 each Amazon Fresh, $2 each Safeway
Laughing Cow Cheese: $3.73 Amazon Fresh, $4.29 Safeway
Triscuit Specialty Crackers: $2.95 Amazon Fresh, $3.39 Safeway
Dannon Light & Fit Yogurt: $1 Amazon Fresh, $0.65 Safeway

For the selected items, Amazon Fresh was the better option–it was 9 percent cheaper than Safeway. Perhaps my list is skewed though? I did find it a lot easier to navigate through the products offered on Amazon Fresh than Safeway online, and the selection was larger. I do all my grocery shopping at Safeway, so it seems to be a better option to try out Amazon Fresh, but I’m still not totally convinced…

Metblog Readers: Have any of you used Amazon Fresh? If so, how does the quality of produce and price of items compare to that of your local grocer? What’s your take on online grocery shopping?

3 Comments so far

  1. CRo (unregistered) on September 19th, 2007 @ 11:24 am

    I haven’t used Amazon Fresh (I don’t think they’ve added Alki yet), but I do do all my grocery shopping online.

    I do most of my shopping via SPUD and get the rare things they don’t have via Safeway Online. SPUD is free for deliveries over $35 and Safeway is either $10 or $5 depending on the amount you spend. Prices are comparable for in-store shopping. I gotta say, online groceries are awesome.


  2. Michelle (unregistered) on September 19th, 2007 @ 2:15 pm

    I haven’t used Amazon Fresh yet, but I think we will give them a try if and when they come to our hood. I used to be a big fan of HomeGrocer when they were in business in the late 90s. Their delivery process was simple and the items were fresh and never damaged. I was really sorry to see them go! Then when I moved to New York for a few years I regularly ordered from Fresh Express delivery service. Fresh Express covers almost all of NYC and almost everyone I knew there used it. Their produce wasn’t anything to write home about and eventually I went to an organic weekly delivery service for my produce, but for the most part it beat taking your stuff on the subway or paying Whole Foods extra to deliver! Hopefully Amazon’s service will be quality and will stick around!


  3. Jeanna (unregistered) on September 20th, 2007 @ 9:21 am

    I think online grocery shopping is genius! My roommate hates it so much, she’ll eat Top Ramen for a week just cause she doesn’t want to go to the store! It makes it much easier to just click and pay, and then it’s waiting for you when you get home! I’m going to try it out soon…



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