jones kicks the h.f.c.s. habit, keeps the turkey & gravy
High fructose corn syrup is America’s latest dietary enemy. It has pervaded our food systems and a lot of people seem to think that it’s what’s giving us an advantage in the international obesity race [believer]. The Oprah has encouraged her legions to avoid the stuff. Other smart people have blamed the corn lobby for standing in the way of a better sugar-based ethanol future [newyorker]. Things are looking pretty grim.
Yet a tiny light of hope on the horizon from Seattle. Just when it seemed that it was impossible to avoid, our local soda heroes are kicking the high-fructose demon from their most popular flavors. By early next year, you’ll be able to get the most popular flavors of Jones Soda, they of customer-submitted label photos and sometimes inadvisably quirky flavor options, made with good old fashioned cane sugar.
While this year’s holiday pack [#] of Turkey & Gravy, Sweet Potato, Dinner Roll, Pea, and Antacid flavored sodas will still be chocked full of fructose syrups, everything is expected to be switched over by the middle of next year, leaving you to worry only over the calories1 and the next weird flavor to inflitrate your beverage.
(story, via the post-intelligencer [#])
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1. except that the holiday dinner pack seems to be calorie-free, thanks to a nonnutritional sweetener.
I don’t know if high fructose corn syrup is all the devils it’s been called, but I do know that my feeling of well-being has improved considerably ever since I started my mission of reducing how much of it I consume.
Mmm, gravy soda - part of what makes this the most wonderful time of the year.
On another note, what’s with the non-semantic # links? Google likes it when the link text is descriptive. So do the ponies, and nobody likes weeping ponies, after all.