steven johnson tries to put us out of business with outside.in

Hot off the heels of telling everyone that our fast-paced, short attention span culture was actually good for us, Steven Johnson‘s latest book casts the dawn of epidemiology as a thrilling page-turner. While I know a few people who visit London and either visit or feel guilty about not visiting the Broad Street pump in tribute to John Snow’s spatial analysis that elucidated the source of an 1854 cholera outbreak, I don’t think that I expected the story to break from intro methods to the bestseller lists.
Where Snow used a map to identify a contaminated water source, Johnson’s new web project uses maps to aggregate local content. Feed outside.in your ZIP code and it will show you what people are writing about your neighborhood. Aiming to unite the great surplus of data from hyperlocal bloggers, review sites, city government sites, and traditional media, the site looks like it will be like your favorite feed aggregator mashed up with google maps and collaboratively tagged.
Because the site opened to the public a few hours ago, the Seattle-based content [#] isn’t especially rich (yet). That’s where you come in. You can either register and go tag-happy, geocode your posts, or submit links, and watch the local content grow. If nothing else, all of this aggregated content should help improve the quality of our own “in other blogs” hand-curated aggregation.






