Perhaps you remember this summer’s hot new advertising trend of using homeless people to advertise a poker website? [mb] If not, last night’s Daily Show featured their take on the embarrassing innovation of “bumvertising”, including a thoroughly punishing interview with the University of Washington graduate who came up with the idea of exploiting the homeless to make a quick buck.

Check the Daily Show’s website where the video (“Face for Rent”) should show up after noon [comedycentral] or just tune in for the re-runs of the show today.

related:

• Providing evidence of convergent evolution, Jake Bronstein came up with (and photographed) a similar concept this summer in New York [#]