window display of the week!


branded AT-AT

Originally uploaded by joshc.

This, from Sal’s Barbershop wins this week’s awesomest window display. Not just because we may have constructed our own AT-AT (except out of cardboard) when we were a young Star Wars devotee, but also because of the questions that it raises about the culture of branding. What, if any, is the significance of using Adidas branding in a post-millenial (kick ass) recreation of a cultural symbol of the Empire’s strike back?

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