Though you’ve probably seen this already, it would be criminal to neglect this touching tale of a wild animal’s preference for iconic favorite local bargain beer that’s sweeping the nation’s airwaves:

Bear guzzles 36 beers, passes out at campground
A black bear was found passed out at a campground in Washington state recently after guzzling down three dozen cans of a local beer, a campground worker said on Wednesday. [cnn]

I guess if Rainier’s good enough to be the only beer on tap at the Cha Cha, it’s good enough for local wildlife (of all species).
If the PBR family of beers didn’t have such a non-marketing advertising strategy, the bear could’ve looked forward to a lifetime of endorsement-funded luxury.
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Incidentally, the Mountain was not named after the beer. [snopes]